Given its prevalence, it is extremely unlikely for any business to fully control the use of social media... that's kind of like trying to control water by grabbing onto it harder.
The use of social media in the workplace has grown exponentially as people have become more - and more constantly - connected via mobile devices. Online communities built to share information, ideas, and content sound like a business marketer’s dream. However, organizations approach social media with trepidation and suspicion. These attitudes often lead to attempts to fully control its use that end up with managers frustrated by a lack of discipline, employees feeling that they're being treated like children, and everyone demoralized.
Instead, establish appropriate use of these media channels.
Create a sensible social media policy to help set guidelines around what is acceptable and what is not.
Not sure where to begin? Download our free template to use as a starting point.